The sale of new year's products is the highlight of new year's day to the Spring Festival.

Yesterday, the reporter visited various major enterprises.

Dong Xiongguo, director of the public relations department of the supermarket, told reporters that because the distance between this Spring Festival and new year's Day is only one month, they started the promotion of new year's products on New Year's day in advance, so that they can preheat, prepare for the arrival of the hot season, and seize more market share of the new year's products.

"Last month, we have prepared adequate supplies for new year's merchandise, and the average price of goods has dropped by 15% - 20% than usual."

Liu Xiaoyu, director of the public relations department of Gaby supermarket, told reporters that the first round of annual sales promotion of the supermarket was officially launched yesterday.

"During this time, many units began to bulk purchase the year-end workers' welfare materials, and the sales climax of the annual goods should arrive immediately."

Businessmen want to have a good color on the first day of the new year, so new year's sales promotion is greater than Christmas, and most of them give more discount.

Yesterday, despite the freezing weather, the people of Yongcheng still stroll through the streets and shops in the cold wind, and the interest in shopping and shopping is not diminished. People in Yintai, two hundred, new JIANGSHA and so on are surging.

Many people began to buy "Spring Festival" during the Spring Festival holiday.

According to Ningbo Yintai department store and two hundred, yesterday's single day sales of Yintai four stores and two hundred reached 50 million yuan and 13 million yuan respectively. The main consumption focuses were on clothing, and clothing sales accounted for 70% and 50% of the total sales respectively.

Among them, the biggest bright spot is down clothing and fur.

"New Year's market promotion, coupled with the extremely cold weather these two days, our down jacket is the first" real move pin "since winter.

A single day sold nearly 400 items a day, and made a sales volume of nearly 200 thousand yuan.

Bosideng store, located on the two hundred 3 floor, told a reporter with a history surname.