January 2nd, Xiamen international 2011 Marathon 64000 athletes from 45 countries and regions took part in the competition in XTEP sportswear. The whole island road is a sea of XTEP. One of them is surrounded by pink hearts and roses. 100 square pairs of lovers wearing the same couple sweater or wedding dress have become the focus of attention. XTEP "Lovers marathon".

On the day of the competition, 100 phalanx of lovers wearing sweater or wedding gown ran up the marathon track, which immediately became the focus of attention. The 5 couples who first hit the line were awarded the XTEP Macau Tour awards by Hong Kong. Meanwhile, 5 new couples held a group wedding ceremony on the rostrum of the Xiamen International Marathon, which made the Xiamen International Marathon "the world's most beautiful marathon" full of warm and romantic atmosphere. Pass a field fashion Romantic, closely related topics of life, linking a seemingly distant sports event with daily life, a good interpretation of the development trend of "sports lifestyle", and, of course, embodies the brand concept of XTEP's "sports fashion" and "sports life". At the same time, this is a public welfare activity with universal social significance. It will "gather small love among two people and turn it into a big love to guide social hot topics". Such activities will naturally make the target consumer group feel more cordial and more receptive.

In 2011, the theme of the Xiamen international marathon was named "love marathon". The XTEP couple marathon not only brought a warmer element to the Xiamen International Marathon race, but also gave more social and cultural significance to Xiamen International Marathon and increased the influence of Xiamen International Marathon. It is understood that this is the second time XTEP organized a "couple marathon" event in the Xiamen International Marathon. XTEP is more approachable to convey the charm of XTEP brand and intimate contact with consumer groups through sports events, so that XTEP is full of social appeal.