Kenzo'S Abandonment Is A Rumor.
According to the French Le Figaro weekly,
LVMH luxury goods
Group president
BernardArnaul
T chose not to sell the Kenzo brand, but to reintroduce it and appoint the newest head of the company.
The weekly did not disclose the source, but pointed out that EricMarechalle will replace JamesGreenfield, the brand president for two years, from the beginning of January.
EricMarechalle worked in C&A, a clothing chain store, and was responsible for the Catimini children's wear brand of Zannier group.
According to "Figaro weekly" analysis, he entered the Kenzo company to strengthen the brand marketing and sales strategy.
Despite numerous rumors about the pfer, BernardArnault finally decided to retain the Kenzo brand, hoping that C's line, Givenchy, Loewe would be profitable.
These brands are far from the leading brands such as Dior, Mo.t&Chandon and TagHeuer of the group.
Kenzo
It was bought by LVMH group in 1993, with an estimated turnover of 150 million euros, and the company's earnings were not outstanding.
But brand perfume, including FlowerbyKenzo, is making money.
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