Shoe Enterprises, Lu You Are Among The Top 100 Sports Brand List.
October 28, 2010, China Economic and business association, China
brand
Value research center and sales and
market
The "China sports brand business value forum", jointly sponsored by the magazine, was held in Wen Jin International Hotel, Beijing.
The forum released a list of top 100 sports brand business value in China.
luyou-shoes
The brand was successfully selected as the top 100 sports brand in China.
At the same time, there are all kinds of agencies, events and stars including the State Sports General Administration, the Chinese Olympic Committee, the CBA League, CCTV-5, Yao Ming and so on.
As a new force in the footwear market, the friends have shown great commercial value through the development of the market and the layout of the terminal sales outlets.
In the past more than 10 years, Lu Yu has devoted himself to the research of various sporting goods, familiarize himself with market trends and create unique brand characteristics of Lu you.
At the same time, in 2010, Lu Yu's advertising campaign in CCTV5 strengthened the spread of the brand, and joined hands with NBA superstar Stephen and Nash to enhance the influence of the brand.
According to the insiders, Lu You's list is based on the fact that Lu You perfected the marketing system and improved the internal mechanism of the company, which created the originality of Lu You brand.
By importing the scientific operation mode of brand, we have formulated a scientific and standardized long-term brand strategy, concentrated on cultivating the characteristic culture of enterprises, highlighting the cultural connotation of the brand, and concentrated on the three parts of channel power, marketing power and product force, so as to further grab market share and raise the market competitiveness of Lu Yu brand.
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