The second brand L2 developed by the company is not as good as expected. Last year, only 80 new stores were opened, of which 55 new stores opened Yu Gaoduan.

Leon summed up the five year strategic plan as "12345", a Leon gene, that is, 1 LeBron, multi brand development strategy; 2 refers to the dual male dream; in 2014, Li Lang entered the dual position of Chinese clothing; the 3 goal was to provide human beings with a simple and simple way of life for the enterprise mission, to become China's GiorgioArmani and turnover to achieve new goals; 4 values: innovation, struggle, sharing and dedication; 5 strategic pillars: Deepening brand extension, enhancing terminal support, strengthening operational execution, cultivating continuous innovation and optimizing supply chain strength.

In the spirit of "simple and not simple" lifestyle, Li Lang strives for success.