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Implement Management According To Customer Life Cycle And Grasp Customer Needs.

2011/1/10 17:14:00 57

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How to grasp the needs of customers has always been an eternal problem faced by the business sector. In fact, by understanding the different life cycle of customers,

demand

To a certain extent, it helps the company to achieve precise guidance in marketing and sales.

Generally speaking, the customer life cycle consists of five stages: acquisition period, promotion stage, maturity stage, recession period and departure period.

Therefore, enterprises must consider different marketing strategies in the life cycle of customers.

For example, in the promotion period, enterprises need to focus on how to cultivate existing customers into high value customers. When customers enter maturity, enterprises should increase the strength of cross selling and start to cultivate customer loyalty to enterprises and so on.

USAA is the best in the world.

comprehensive

Sexual finance

service

One of the companies, always pursues the service creed of "one dynasty is a customer and service for you all the life".

On the one hand, USAA regularly organizes customers at different stages of life cycle to jointly develop new or derivative products and services to ensure the company's grasp of the real needs of customers in different lifecycle.

On the other hand, USAA also forms strategic alliances with service providers in many other industries to meet the different needs of customers.

It is precisely because of the firm persistence of USAA in adhering to the customer lifecycle management, it has created an astonishing record of "customer return rate 96% and market share 95%" in the target market dominated by servicemen and veterans.