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Brand Clothing Levi'S Tries Hard To Create "Green" Jeans

2011/1/19 15:58:00 171

Levi'S Jeans Stone Wash


Levi's used to make 501

Jeans

The resource needed for a "cradle to grave" assessment resulted in a startling discovery that the famous jeans were made almost entirely of water.

From cotton fields to cotton cloth to washing machines, a 501 Jeans need 3480 liters of water in their lifetime.

If you use a water pipe to irrigate the garden, the water will take 106 minutes.


In terms of cotton cultivation and consumer cleaning jeans, Levi's has not been able to change the status quo to a large extent, but the company executives have realized that they can reduce the amount of water needed to soften jeans before official sales, for example.

Stone wash

With this in mind, Levi's launched the new jeans WaterLess, which means low water consumption.

The production cost of WaterLess is equivalent to that of conventional jeans, but the average water consumption of the final process is reduced by 28%.

According to Levi's's prediction, spring 2011

WaterLess

The total sales volume will exceed 1 million 500 thousand, which will save 16 million litres of water.

Karl Chiara, director of the company's special project, said: "we changed the way we had a surprising result."

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