In January 27th, many environment-friendly college students, white-collar workers and so on set off a lot in the society.

Buying clothes will also increase carbon emissions? Sounds incredible, but that's the reality.

Therefore, many people buy shoes and clothing standards now, no longer simply to pursue the appearance of the bright, but pay more attention to their safety quality, such as: comfort, health, environmental protection concept.

Many brands are also paying more and more attention to environmental protection, especially on the materials of clothing and shoes, using organic and pollution-free cotton, or with materials that can decompose and reduce pollution sufficiently, advocating environmental protection and low carbon life.

In Europe and America, the technology of waste and fiber remanufacturing has existed for many years.

H&M, TopShop and other brands have begun to display the clothing made of recycled products in the prominent position of the store, and people are more and more accepting the concept of low carbon package.

In the London London Fashion Week's environmental works show, environmental protection and luxury goods began to dialogue. Many brands began to try the green concept, and environmental protection clothing came on the market one after another.

As a new type of fiber, bamboo fiber has a very soft feel, good air permeability, quick drying and no smell. It is very suitable for summer wear. Besides, linen and cereal fiber materials are also good environmental friendly fabrics.

Some famous footwear brands also use natural rubber as raw materials for making new shoes, while shoes are made from organic cotton produced by farming.

The Hanbao environmental protection fashion show in Inchon, South Korea, is a new design made by designers to make use of "old clothes" to improve and produce. For example, the chic satchel is actually made of an old suit; the color overspread top is made by old designers who have been redesigned and cut and reprinted with old clothes; and jeans and old shirts, through designer's skillful hand, have become fashionable equipment in people's eyes. Even gorgeous evening dress is converted from some old wedding gowns.

Designers hope to inspire people to fully tap the potential of old clothes.

In order to advocate environmental awareness,

The way of consumption of citizens will become the "vane" of social value orientation in the new era.

As a new way of economic life, low-carbon consumption has brought new opportunities to economic development and business operation. Therefore, various industries have also launched environmental protection cards.

But in fact, think about it, people who buy products do not care how novel your concept is. Their competitive advantages should be reflected in the beautiful design, reasonable price, comfortable and easy to use.

As for selling well or not, it depends on the quality and price of the product. The general product will have a high R & D cost in the early stage of R & D. However, if the price of the low carbon product is too high, it will still be hard to be accepted by the ordinary consumer group.