"Clearance at the end of the year", "full court half off", "300 yuan to send 150 yuan"...

The Spring Festival is not far away.

In recent days, the temperature in Zhengzhou is relatively low, and with the approaching of the Spring Festival, the shopping golden season is coming. Businesses are eager to make a big profit in the golden age of the Spring Festival, so that the price of cotton clothes also plays a diving game.

Walking on the streets of Zhengzhou, billboards, such as "full court 32% off", "99 yuan in the whole stadium", "clearance at the end of the year" and "limited time rush to buy", are placed in a more eye-catching position by the clothing store merchants, becoming a gimmick for them to attract customers.

The shop assistants shouted at the door of the shop with tweeter, which seemed to tell customers that the store was the cheapest.

Ms. Li, the owner of a brand clothing store, said that half of the winter has passed, and the spring clothes in the shop have been on sale for some time now.

The clothing store clerk picked up a down jacket to tell the author that the newly released down jacket was 780 yuan before the discount and 390 yuan after the discount.

Consumers are also responding positively to the discount promotions of cotton clothes businesses.

Almost every brand clothing store has a continuous stream of customers, including students, citizens and migrant workers who are ready to return home.

The author walked into a clothing store which played the "full court clearance, time limit rush to buy" signs, and saw that the crowd was surging, and customers were picking clothes.

"Some time ago, down coats were too expensive to buy."

Ms. Chen, who is buying clothes at the clothing store, said that before the Spring Festival, businesses were doing promotional activities, and buying at that time was much cheaper than before.

Pointing to her down jacket, she said that it had been sold for 599 yuan before, and now it was 407 yuan after the discount, which saved 192.

Mr. Li, a migrant worker in Shangqiu, said he had not been home for half a year. It was time for the Spring Festival to buy two pieces of clothing for his two children while taking advantage of this time.