A Brief Description Of The Successful Development Of "Bryan" Brand Menswear
In 1998, BONINI came to China with a persistent dream of running a senior garment brand in the Asia Pacific market. Stationing in China market At the very beginning, the target is accurate and directed. China The consumer promotes the classic style of Italy to make advanced garments, showing the extraordinary character and unique personality of the wearer.
In China, with its exquisite workmanship and dress culture, BONINI men's wear series quickly gained recognition and favor from the middle class and the upper class, and opened more than 50 stores and counters in a Chinese city.
BONINI alliance, the world renowned fabric manufacturer, is hand in hand with Italy LARUSMIANI and Japan Goldwin brand. It has selected and customized all kinds of fashion new varieties, laying the material foundation for garment design.
In the design, fabric selection also takes into account the configuration of performance indicators such as wrinkle resistance, warmth retention, waterproof, breathability and so on.
BONINI, with accurate market positioning and leading products, fully demonstrates the modern fashion of combining work with entertainment, business and leisure, and uses clothing as a carrier to spread the concept of dress synchronized with Europe in China.
Life
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