Contrary to some of the foreign companies that have encountered "Waterloo" in China, Nike Group (New York stock exchange code: NIKE) is booming in the Chinese market.

In February 22nd, the company announced in Taicang, Jiangsu that its largest logistics center in the Asia Pacific region has been put into operation for 5 years. The logistics center has an area of 200 thousand square meters and will be responsible for mainland China. clothing Footwear, sports equipment and Nike golf products. logistics Operate.

With the complexity of Nike's business in China, the demand for it is getting higher and higher. The traditional warehouse is unable to cope with it. Nike group began to consider establishing logistics center in China five years ago. The project was approved by Nike group three years ago, and two years ago, it finally broke ground.

Hans van Alebeek, Nike vice president of global operations and technology, said: "Nike China logistics center will provide a reference for the sustainable development of large scale logistics facilities."

At present, apart from Nike China logistics center, Nike has six logistics centers in other countries in the world, which are located in Belgium, the United States, Canada, Japan and Korea. "We are striving to achieve the goal of doubling China's business in the 2015 fiscal year," said Qi Kai, vice president and greater China general manager of Nike group.

China is already the second largest market of Nike group in the world. In the 2010 fiscal year (June 1, 2009 to May 31, 2010), Nike Greater China earned $1 billion 742 million, while its competitor Adidas earned 1 billion 330 million US dollars in 2009. Analysts believe that with the development of urbanization in China, the purchasing power of the 234 tier cities is growing, and Nike group is aiming for a wider market.