2010, original

Since 1873, the American cowboy culture advocated by Li Hui company has been popular all over the world and has been favored by consumers all over the world.

Today, its new brand, dENiZEN, is working hard to create well made, cheap jeans and other trend products for the young generation.

DENiZEN e provides a variety of styles for young consumers who are constantly improving their social status, whether male or female.

At the same time, Levi 's's world-renowned unique tailoring and exquisite technology have also been fully followed in the brand's series.

DENiZEN's brand concept

The meaning of "Denizen" means a resident or a life circle.

They form a group of second individuals.

The name "denim" is the core of the brand, meaning denim.

"Denizen" has a deeper meaning: it means a group of people belonging to a specific group, holding the same consensus and goals, trusting each other, tacit understanding, and integrating everyone.

The dENiZEN brand perfectly combines the spirit of the young generation's vigorous, bold and avant garde spirit and the professional quality of Levi 's Jeans Jeans, which enables every consumer to show their body curves confidently by wearing high quality jeans.

Our products

DENiZEN provides fashionable jeans, blouses and accessories for young men and women to cater for their energetic, busy and full pace of life.

DENiZEN has made a two definition of the classic jeans style from a fashion perspective, while satisfying all the expectations of consumers, giving cowboy costumes to adapt to the brand vitality of the current trend.

DENiZEN's pursuit is not to be a fashionable weathervane, but to reinterpret the classic elements that are enduring. It encourages consumers to create their own dressing styles and seek individuality.

DENiZEN China plans to open 100 new stores in the country by 2012. The main retail channels are department stores, shopping malls and brand stores.

Jeans and casual wear in the autumn and winter of dENiZEN2010 are now in Shanghai's most popular commercial centers.

Jeans are 339 yuan.