Shanghai as China's most

First, touch the real thing: the key to choose the brand is the product, because the product is the most direct contact with consumers, consumers do not accept, everything has become meaningless useless.

Therefore, for garment joining products, we must pay great attention to product development and the positioning of style and personality. We should have a thorough understanding of products, materials, workmanship, functional characteristics and so on, so that we can have a real idea.

Two, look at the strength of the company: Nowadays, there are many individual operators who are on the left side of the road and do the banner of the tiger skin. They have done similar work on clothing and packaging on some exterior images. They also want to join in the trend of fashion management, but they are very systematic, incomplete and unprofessional.

The operation of clothing affiliate is not a matter of making a face, but doing practical things. Therefore, it is necessary to have the strength to support this series of supporting work, such as the size of the franchise, the economic strength, the historical time of operation, whether it is still on the rise stage and the level of management.

Three, find the flaw: a mature brand operation plan must have been carried out for a long time in its internal research and demonstration, and has already done related training at all levels of the interior. Therefore, the internal operation of its brand women's joining company is clearly targeted. When asked about different levels of staff, all answers will have very consistent content, and the results of the questions are different, indicating that the operation of the brand is very big.

Four, look for professional and standard: the establishment of brand women's wear must be completed in a professional person or organization. Therefore, it has a distinct normative nature, such as enterprise's data, policies, document format, enterprise wall system and cultural content; the mental outlook and etiquette and behavior of the personnel in the enterprise, or from the simplest business card or the level of a phone call, we can observe the brand strength of the enterprise.

Five, many comparisons: from the contact of many Brand Company, there will be a clear understanding of each director's strength, strength or non strength, professional or non professional, suitable and inappropriate, and so on, will let the brand women's franchisee have an accurate judgement.