An ordinary one. Kindergarten uniform It looks different from ordinary children's clothing, but it can inspire children's practical ability. The annual output value of this "concept" baby product doubled and doubled through the promotion of a company in Wuhan.

　　
Yesterday, Wuhan Yutong Culture Service Co., Ltd. When the business manager Ma Xiaofeng handed in his business card, the reporter noticed that the four corners of the card were rounded corners. Ma Xiaofeng explained that this is a manifestation of the concept of the enterprise product: there should be no sharp corner for any child to touch, so as not to hurt the child.

　　
When registered in 2008, the company's registered capital was 3 million. After a year, its output value reached about 60000000. Last year, its output value exceeded 110 million yuan, and this year it is expected to exceed 200 million. In the same kind of enterprises, it belongs to the top ten companies in 2010. It is now among the top 40.

　　
Ma Xiaofeng said the company's main business is children's teaching materials and kindergarten life, education, environmental decoration products. Companies are developing rapidly, mainly because they sell "concept" products.

　　
After her explanation, the reporter understood the meaning of "concept": take a piece of garden clothes, for the 3 year old child, the garden costume designed by the company is only snap. "Because the child is too small, fingers can not do complex movements." 4~5 year old children's garden clothes, buttons and zippers are beginning to appear, "at this point the child's intelligence mature, do complex buttons, can exercise children's fingers."

　　
The reporter found that the so-called "concept" is actually giving a service explanation to the unique design of the product, which is often considered in the perspective of children and parents, and can catch their hearts.

　　
Ma Xiaofeng introduced that at present, the company's products are mainly targeted at private kindergartens, because private kindergartens often need more systematic services and childcare concepts. The company also provides supporting training when offering products, which can impress private kindergartens.