As an old shoe company in the United Kingdom, William Lamb shoes has a history of over 100 years.

In addition to its own product brand, William Lamb footwear company also has authorized cooperation with many internationally renowned cartoon characters, animation brands and film and television drama brands, including Snoopy,

With the trend of clothing leisure and the acceleration of the animation industry, the cartoon image is still widely available in the footwear industry.

It is understood that William Lamb shoes company relies on the mature industrial chain advantages and the company's own leading research and development strength, and has won a high market share and strong R & D strength.

Recently, an agreement with the Japanese Sanrio Co has been issued, and William Lamb footwear industry will be authorized to launch "Hello Kitty" children's shoes and adult shoes.

This series of products will be listed in the UK in April.

At present, Chang Liu world is a brand authorized agent of Sanrio Co in the United Kingdom, and is responsible for the expansion of the brand image of San Li, including "Hello Kitty", in the UK market.

The authorized cooperation was led by Chang Liu world company.