Inspired by the Grammy Awards

This cooperation not only emphasizes the brand history of Gucci itself for 90 years, but also accumulates the most loyal customer group, among which there are many famous classical music artists, and emphasizes its commitment to the heritage of art.

In the 5 years of cooperation between Gucci and Martin Scorsese's The Film Foundation, so far, 6 classic films have been successfully recovered. This new initiative will provide funding for the Grammy Museum (GRAMMY Museum) project to preserve these historic musical heritage.

"Music is like a movie, it's a vibrant part of modern culture, and music often brings inspiration to my design work," says Giannini. "As a fashion brand with more than 90 years of history, Gucci is proud to be a pioneer in supporting art preservation programs.

The Recording Academy is not only one of the world's leading music authorities, but also the guardian of many great music milestones. We are honored to cooperate with it. "

"We admire the great contribution made by Gucci to the restoration and preservation of classic films in recent years. We are very pleased to see that Gucci has decided to make every effort to enter the music business through its new cooperation with the Academy of recording." Neil Portnow, President and CEO of Grammy GRAMMY Foundation and chairman of Grammy Museum, said: "today, with the increasing interaction between music and fashion, we are honored to cooperate with one of the most classic and most popular fashion brands in the world."

"Music is like a movie. It's a vibrant part of modern culture, and music is always for me.

"We admire the great contribution made by Gucci to the restoration and preservation of classic films in recent years. We are pleased to see that Gucci has now decided to make every effort to devote itself to the music industry through its new cooperation with the Recording Academy," said Neil Portnow, President and CEO of Grammy GRAMMY Foundation and chairman of Grammy Museum, "today, with the increasing interaction between music and fashion, we are able to compete with the rest of the world.