The Outdoor Sports Market Will Have Huge Growth Potential In The Future.
March 8th hearing is well known.
outdoors
Sport as a new development
industry
It has huge room for future growth.
At the same time, China's consumer groups are at the stage of enlightenment. Compared with the United States, there is a big gap between participation in population and retail sales. To a certain extent, this will also drive outdoor products industry to maintain 30-40% growth.
Of course, there are many brands in the industry, showing the stronger pattern of the stronger.
Besides high-end international brands, sports brand, casual wear brand and upstream fabric producers extend to the lower reaches, and competition intensifies.
In the sales channel, the number of retail outlets and the total retail sales are the largest, followed by outdoor stores, and online shopping is improving rapidly.
Therefore, upgrading brand competitiveness is imperative.
It is reported that in 2011, outdoor shoes brand
Pathfinder
In the autumn and winter, product futures booked well, and the order amount increased by 93% over the same period last year, ensuring 11 years of high growth without worry. It is estimated that the annual growth rate of Pathfinder will be no less than 60%.
At the same time, the product development of the Pathfinder and the development of the South products will fully cover the market. Once again, by introducing professional executives to reorganize the business, we will reorganize the business, collate the brand positioning, market awareness, sales strategy in the next 3 years, and work priorities in 2011. Finally, on the basis of setting up the 7 major sales areas in 2010, we will adjust the channel structure and layout, break the regional average development pattern, focus on resource input, focus on breakthroughs and improve the market, increase the proportion of exclusive stores, reduce dependence on the counters, increase subsidies to franchisees and accelerate expansion.
The above measures will make the Pathfinder's future development more clear.
According to relevant information, Pathfinder has continuously increased R & D investment in recent years, and the number of independent design products has steadily increased. The South Branch of R & D design center has been established, which is close to the South market. The implementation of integrated marketing has continuously promoted the brand cultural value; vigorously promoted the implementation of the "information system construction project", and the ERP of the store has reached 80% coverage.
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