Hangzhou, March 11, 2011.

As a world-renowned luxury brand for men's wear, Zegna held a grand opening ceremony for its new concept shop.

This is Zegna's third global concept store in mainland China, designed by Peter Marino, a renowned architect, who has always been known for displaying modern luxury.

This luxurious concept store is located in the Mixc, Hangzhou, with a retail area of 400 square meters.

The fourth generation member of the Zegna family, namely, Mr. Gildo Zegna, chief executive of Zegna group, has also come from Milan headquarters to celebrate with the elite and media friends of this Zegna's tenth global concept stores in Hangzhou.

The design concept of the whole store echoed the brand spirit of Zegna's superior material selection, honest style and fashionable style.

The design style of the shop runs through the luxurious image of the brand, and naturally reveals the fashion and personalization style of Italy. The marble stripes pass through the ground and the metal lines on the window show a thread of interwoven form. With the shiny stainless steel railings after the glass curtain wall, it cleverly copies the brand style of Zegna woven into numerous high-quality fabrics with fiber materials.

The shops are divided into different areas, showing three different brands of Zegna, from Ermenegildo Zegna's formal dress to advanced leisure series and accessories, as well as Z Zegna and Zegna Sport brand.

Each series has its own exclusive area, equipped with specially designed display cabinets, neat, orderly, vibrant and tidal touch, bringing luxury shopping experience to customers.

This time, in the Vientiane City Hall, a special exhibition of "500 hands" was held for 3 weeks (from March 11th to March 29th), presenting the Zegna MTM's tailor-made craft. The whole process of making a complete suit requires 500 skillful hands to complete the whole process.

It shows Zegna's excellent handicrafts and the ultimate pursuit of details.

In addition to the exhibition itself, Zegna specially invited some experienced craftsmen from Italy to demonstrate some details of a custom suit, and attracted many guests to stop and watch. They sigh for Zegna's exquisite production process and luxurious detail charm.

On the day of the event, Zegna specially invited the international pianist Yundi Li and the intellectual beauty anchor Patty Hou to help the ribbon cutting.

Yundi Li, known as "the pride of Chinese people", went to Milan with Zegna to join the 2011 autumn winter men's dress week.