Each brand has a large number of promotional activities every year, although there are different ways of promotion, but they also have a certain similarity.

We also have our own sales promotion principles.

1. profit making.

The satisfaction of material interests is the most basic demand of consumer consumption. Promotion must make consumers feel substantial.

If you get a favorable price, you can get a gift.

2. entertainment.

Consumers are paying more and more attention to spiritual consumption, that is, not only material satisfaction is needed from consumption, but also spiritual satisfaction.

So promotion must make consumers feel spiritual pleasure.

3. practicality.

In kind sales promotion, the gift must be practical and effective.

Small items can be used as promotional gifts, giving practical promotional gifts.

4. plan nature.

The reason why some franchised stores are inefficient is the lack of planning for promotion, the ambiguity of the purpose, mode, time limit, area, human property protection, or just beginning to stop sales promotion because of the inability of resources to protect or outside competition environment.

5. systematicness.

Efficient promotion is often strategic behavior, not just a tactical behavior. Efficient promotions are often made up of many forms and stages of promotional activities, rather than relying on single promotional activities.

Formal and staged promotional activities

6. purpose.

Different promotions will have different effects. Promotions must clarify the purpose of promotion so as to design the form and timing of promotion so as to ensure that the sales promotion achieves the desired results.

7., profitability.

It is a kind of investment, investment must be rewarded, different promotional activities have different requirements for input and output, and they are not fully reflected in current sales revenue, but also play a positive role in improving sales revenue in the future.

8. innovation.

It is an important means of competition. Competitive advantage originates from differences and innovation creates differences.

Therefore, "discount, price reduction, promotional products", these old forms of sales promotion, can only mercilessly swallow the profits of our franchised stores.

Only in the form and content of the promotion of innovation, can be from a large number of sales promotion, unique, to achieve the role of sales promotion.

9. legitimacy.

Promotion activities must conform to legal norms. Otherwise, the investigation by the relevant departments will not only affect the normal conduct of promotional activities, but the sales promotion effect can not be realized, and will cause great harm to the brand image.