Models show AOKANG "crystal shoes"

In March 26th, AOKANG group and SWAROVSKI held the 2011 AOKANG new product appreciation theme "Shu Shang Xiang" on the China International Fashion Week, showing the women's shoes inlaid with SWAROVSKI crystal.

AOKANG announced this cooperation with SWAROVSKI in order to realize their "Princess Dream" for every girl who yearn for a pair of crystal shoes.

According to Wang Zhenquan, vice president of AOKANG group and general manager of AOKANG shoe sales Co., Ltd., the AOKANG women's shoes, which are inlaid with SWAROVSKI crystal, are divided into three series: "if you are the one," the series will be the first in Jiangsu satellite TV's "if you are the one" program, as a program gift to the successful girls in the current date. There are also series of "comfortable crystal shoes" and "elegant crystal shoes" series.

The three big crystal shoes series products are expected to be on sale in May. The retail price of each pair of shoes is between 800 yuan and -2000 yuan.

Following the cooperation with Italy GEOX and Wanli Wade, the AOKANG group and SWAROVSKI jointly promoted cross-border cooperation in high-end leather shoes, and were also concerned by the large department stores in China.

On the same day, the heads of more than 80 shopping malls, such as Tai Shang Group and intime department store, also conducted in-depth exchanges with AOKANG on AOKANG's acceleration of the layout of large department stores.

Luo Huirong, deputy general manager of AOKANG shoe sales Co., Ltd., said that at present, AOKANG group has about 4000 sales outlets nationwide, including 800 sales outlets in large department stores.

While enhancing brand value in the process of cooperation with international brands, AOKANG also upgraded its advertising language.

AOKANG's slogan "dream is coming out" has been used for seven or eight years. Now it has been replaced by "all the way I enjoy".

Under the guidance of this brand proposition, AOKANG founded the CFI.

According to Jiang Yihan, director of brand promotion at AOKANG group, the center is AOKANG's Research Institute for shoes product R & D, aiming to create comfort.

It is worth mentioning that this fashion week also held a beautiful beauty autumn and winter new product appraisal.

As the high-end shoes brand of AOKANG shoes, beauty beauty advocates the balance of beauty and comfort, and pays more attention to the technological content and brand added value of products.

At the same time, after signing celebrities such as Michele Lee and Yan Ni, beautiful ladies are now joining the Zhejiang radio and TV 12 constellation female anchor, preparing for the development of constellation series shoes, and making every effort to create a brand-new concept of fashion shoes.