In the mountains, flowers bloom in the mountains. Just as Chinese fir Zheng Yonggang, the founder of the brand, said: "the world is changing, and for brands, there is a value that will not change even in one hundred years: that is" responsibility ". The clothing of Shan Shan is always positive, sunny and caring. It has been responsible for the family, society and mankind for decades. This is the eternal melody of the Shan Shan brand. The opening of the new logo will become a new strategic milestone in the history of the development of Chinese fir.

New logo: green hills and green waters Low carbon environmental protection

Chinese fir clothing The new logo inherits Sugisugi Kazunuki's brand spirit, and at the same time gives the brand the meaning of social responsibility in the brand new era, showing a new generation of follower of fir. Cedar is the soul of the clothing brand of Shanshan. It is upright and charming, natural and exquisite.

In the new logo, the English word "FIRS" is preserved in the logo, and the font design is returned to orthodox spelling, and the style is easy and smooth. This fluency represents the unique cut and elegant style of the Shan Shan costume, and it is elegant and upright.

On the basis of maintaining the original shape of the Chinese fir, the 3D image is more solid and full. Sublimation of the original blue green tone highlights the eternal vitality and sense of responsibility of the brand.

The 3D effect is full of details, texture and luster, implying that men are flexible in all aspects and naturally reveal the charm of charm. Green not only highlights the vitality and vitality of Shan Shan, but also echoes the spiritual proposition that people advocate low-carbon, environmental protection and healthy life today. In the middle of the icon, a S arc is just like the flow of water. It also rises like a dragon. It is simple and natural.

new Identification Building international competitiveness of brands

In the past twenty years, from wind to rain, from scratch to large, the position of Shanshan clothing in resources, technology and market has led us to see a strong team with high quality, heavy marketing and detailed details. At the same time, it also shows the strong international competitiveness of Shanshan clothing.

The opening of the new logo has made people see that today's Chinese fir is fully equipped to compete in the international market, and it is ready to go on a new journey.