Chasing fashion and keeping up with the trend is almost all the needs of every modern person. However, for ordinary people, perhaps they can only sigh at the beautiful clothes on the T stage.

In March 28, 2011, as one of the most famous professional events in China, the seventh COCOON Cup "China International Women's wear designer Grand Prix" hosted by the Hangzhou silk and women's clothing industry development leading group's office and the Hangzhou Fashion Designers Association held a press conference in Beijing. It not only announced that the competition was officially launched, but also aimed at training outstanding designers in the profession, requiring the design works to be close to the public, in line with the fashion needs of the fashionable women tide makers in daily life, social activities and dating.

This requires the designer not only to have an avant-garde design concept, but also to face the target consumer group and make the design approved and loved by the public.

Qian Feng, President of the Hangzhou Fashion Designers Association, said that China does not lack the brilliant fashion design power, but lacks the environment and soil for them to stand out and realize their dreams.

而中國國際女裝設計師大獎賽就是要通過整合社會資源，以政府導向性政策為主導，為他們提供實現(xiàn)創(chuàng)意的機會，幫助他們走上國際舞臺，從而真正培養(yǎng)出中國的國際知名服裝品牌，據(jù)了解，獲獎設計師出國培訓后，如選擇回國在杭創(chuàng)業(yè)，均將獲得杭州市政府人才創(chuàng)業(yè)扶持，特別是此次新聞發(fā)布會上，大賽與淘寶網(wǎng)淘寶商城合作搭建設計師平臺，就是希望通過電子商務的推廣模式和運營手段，能使這些獲獎的年輕設計師在電子商務平臺實現(xiàn)設計、推廣、銷售一體化運營，解決了設計師在傳統(tǒng)市場里所不具備的資金和運營等必要條件，讓這些年輕設計師品牌快速進入大眾視野，而B2C的商業(yè)模式，也使設計師能夠直面消費者，做大眾喜歡的設計，只有經(jīng)得起市場考驗的設計師才能被稱為成熟的設計師，這也是為大賽所選拔出的優(yōu)秀設計師開辟成功蹊徑。

China's top ten fashion designers and design director of Zhejiang impression industry Limited by Share Ltd should also be interviewed by Chui Jian, saying that Zhejiang impression industry has four brands of women's clothing, such as "COCOON", "FAIRY" and "FIRST VIEW". The COCOON brand is a designer brand with unique design style, and its brand positioning is exquisite / graceful / romantic modern / feminine and not sexy.

There are more than 200 stores in the country. It is a women's clothing brand that is widely accepted by the market and consumers. It has received double praise from professionals and consumer market. It has many fixed VIP consumers, and once again cooperate with the competition, it hopes to help the organizing committee to foster more excellent designers who are close to the market and close to the needs of consumers from the perspective of enterprises.

How to assess the designer's professional skills while making the works designed by the designers can walk down the T stage into the life of people, besides organizing strategic cooperation with Taobao, the Organizing Committee of the competition will reflect the objective of the competition through the reform of the competition links. A reappraisal link will be set up in this contest. 50 designers will be selected for the review through the preliminary evaluation, and through the double assessment of the practical ability and the interview, the most powerful 30 designers will be selected to finale the finals in late September. While paying attention to the professional level, they will also examine the designer's brand design ability and the comprehensive ability of the market design, and further explore the application oriented mature designer talents based on the consumption orientation.