First, we should pay attention to the bottom line and identify the guidance objects.

establish Trademark investigation The group went deep into the sub district offices, visited the enterprises and related departments, and surveyed the brand awareness, trademark registration and usage of the enterprises. The 30 enterprises with strong trademark development potential and strong economic strength were identified as the key administrative guidance objects.

Two, we should pay attention to the system to promote standardization and implement "five books and one account".

Changing oral instruction is the guidance of documents, and the five instruments, such as trademark registration proposal, trademark strategy notice, trademark law notice, striving to create famous trademark recommendation and minor warning notice, are widely used in the whole system. At the same time, we should set up a registration account for trademark registration and timely input trademark information. Trademark brand socialization service system 。

Three, we should pay attention to helping and guiding and implement trademark strategy.

In view of the fact that the number of enterprises is large and the number of registered trademarks is small, we should further strengthen the trademark strategy implementation and carry out the activities of "one to one enterprises to help each other in pairs", so as to guide enterprises to correctly register, make scientific use, effectively protect registered trademarks, and help enterprises actively do well in the reporting of famous trademarks.

Four, we should pay attention to propaganda and ensure the results and ensure the security work.

Through door-to-door publicity, distribution of publicity materials, organization of corporate leaders and other forms of discussion, actively carry out " Brand development "Publicity, education and guidance of the concept, encourage enterprises to" create standards without labels, create licensed brands ", and ensure the achievement of trademark administrative guidance.