The severe inflation situation in April 2nd lasted from last year to the beginning of this year, but

Overseas exports make a good start.

Fujian customs latest statistics show that in January 2011, Fujian footwear exports reached a new high, exports 260 million pairs, an increase of 15.7% over the same period, an increase of 39.4%.

Meanwhile, export value exceeded US $1 billion for the first time, reaching US $1 billion 20 million, an increase of 45.1% over the same period last year, and a 39% increase over the corresponding period.

According to the reporter, the United States and Europe are the main markets for footwear exports in Fujian. In January this year, Fujian exported 80 million pairs of shoes to the United States, an increase of 0.3%, while the EU's 70 million pairs increased by 43.4%.

Xiong Xiaokun, a light industry researcher at CIC, said that the rapid growth of footwear exports in Fujian in January was mainly due to the increase in exports of leather shoes in Europe. The reasons for this increase were: first, the suspension of EU anti-dumping duties has made market expectations better, and European customers have increased the number of domestic leather shoes orders. Secondly, in recent years, the effect of new marketing methods of footwear industry in Europe has become increasingly apparent.

Favorable policies to guide short-term growth

The policy of stopping anti-dumping duties has made the export orders of Chinese shoe enterprises increase substantially.

It is understood that a large number of giants including Nike have increased their leather shoes orders to EU enterprises in China.

Xiong Xiaokun said that according to the latest statistics of Fujian customs, the export of footwear exports in Fujian in 1 and February continued to grow. Although the data in March did not get specific statistics, because the European Union stopped levying anti-dumping duties of 16.5% on the footwear industry in March 31st, the steady growth of Fujian footwear industry will not change for the time being.

Even if the European Union stopped levying anti-dumping duties on Vietnamese leather shoes in April, because the footwear industry in China has a high market share in Europe, the growth of export orders in China will not be affected.

It is worth noting that in the face of the increasing share of Chinese shoe companies in the European and American markets, European and American shoe companies will not give up.

According to the reporter, after the European Union ended the anti-dumping duty on leather shoes in China, some old shoe making countries such as Italy and Spain are still active in making the application for re prosecution.

In addition, according to China shoe net, the European Commission is investigating whether China's export credit policy violates the relevant provisions of the international trade organization, which may cause difficulties for Chinese enterprises to obtain low-cost loans.

The continuous introduction of these trade protection measures has again cast a shadow over the export of footwear in China. The reporter understands that the European Union's REACH authorization list will further restrict the processing technology of leather shoes and improve the inspection standards for leather shoes, and the original footwear will not be able to enter the European Union market.

The industry believes that for Chinese enterprises, the European and American shoe enterprises' "difficulties" are only passive "take over".

There are still many problems waiting for Chinese enterprises to take the initiative to make adjustments.

Therefore, Fujian shoes enterprises are still facing many challenges.