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Consumer behavior analysis

CNNIC data show that: in 2009, the number of online shopping users was 108 million, and the utilization rate of online shopping continued to rise to 28.1%. In 2009, the scale of China's online shopping market reached 250 billion, doubling the growth rate in 2008.

According to Wan Rui data "2009 Chinese Internet users online shopping behavior and satisfaction survey report", it is concluded that the sooner users are contacted with online shopping, the stronger their spending power, so maintaining old customers is very important for improving shop profitability.

Affiliate marketing includes many aspects of sense, emotion, thinking and action marketing. Today, we combine Taobao shopkeeper's treasurer's recommendation, baby's recommendation and the left side classification column to talk about affiliate marketing in online promotion.

The three need to cooperate closely with each other to produce correlation effect and increase single rate.

Most of the online store players are from Taobao, and they must be familiar with the recommendation of the shopkeeper. The baby recommendation and the left category column are set up in the baby details page. The decoration section above has introduced the layout proposal of the store home page. We should make full use of Wang Pu recommendation and hyperlinks to increase the related sales between the various parts.

Promotional activities

A key step in store marketing is sales promotion. Sales promotion is a short-range incentive to customer purchase behavior. Its purpose is not to enhance the visibility of the product, but to make it easier for the customer to accept the product.

The basic purpose of promotion is at least one of the motivating factors for buying.

Shop promotion is also very particular, not just promotion, but first of all, we must determine what the sales promotion is, whether it is brand, reputation, clearance or new products. First, we must prepare for the promotion, create a good momentum for the promotion of sales promotion; the selection of promotional products is also critical, and what kind of products are more suitable for promotion.

After the end of the sales promotion period, there is nothing to do. We must achieve the experience gained after the sales promotion, and learn from the success and failure experience of the sales promotion, so as to accumulate experience for the next promotion.

There are many ways to promote sales, such as mail, buy, send, package or seasonal sales.

Service marketing

Service marketing takes place in the process of pre sale, sale and after sale. Attention should be paid to sales details, sales attitudes and sales ideas.

Publicity should be pervasive, and information about the shop should be available on the product's packaging or gift.

In particular, meaningful sales, such as birthday or holiday purchases, are to be presented with cards in the package to congratulate.