March 28, 2011 2011 China International clothing and Accessories Fair (CHIC 2011) was held in Beijing. "Who will be the biggest winner in the clothing industry?" But one thing should be certain. That is, in the fierce competition of strong hands like Lin, which brand has a deep cultural background, accurate positioning and distinctive features, can keep pace with the times and keep up with the times. fashion The trend is bound to stand out in the ebb tide. market Stand firmly in the middle. Therefore, a lot of garment enterprises are promoting their own brand culture for the exhibition, in order to better promote their brand culture with the platform of the exhibition. The naming forum or the presentation ceremony is the method used by garment enterprises.

Such activities may not have much to do with the culture or connotation of clothing enterprises, but they can be used to publicize the brand of enterprises. Then a series of naming activities appeared during the 2011 fair.

Jack is entitled "the seventh China clothing brand annual award presentation ceremony", which will be held on March 28th night at Beijing Century Theatre. According to the relevant information, the annual award of the Chinese clothing brand is the only large-scale recognition ceremony for the Chinese independent clothing brand sponsored by the China clothing association. This year is the seventh session.

The purpose of the annual awards for Chinese clothing brands is to play an example and pioneer role in the recognition of outstanding Chinese clothing original brands. Since 2004, China's clothing brand annual awards have won 38 awards brands, 79 nominated awards, 265 participating brands, and unwittingly gathered a group of elite Chinese clothing brands.

Ruyi is named "2011 China clothing forum", and the theme of "2011 China clothing forum" is "building brand strength". The forum is divided into eight topics: brand view and brand management practice; brand + brand management; brand + cross border innovation; brand + story power; brand + design productivity; brand + future power; new consumer marketing under new consumerism, new luxury and brand super strength, and aesthetic achievement brand. This forum is hosted by China Fashion Association, CO organized by Shandong Ruyi group, Beijing Sheng Shijia International Culture Development Co., Ltd., and at the same time, orter (China) Limited Co sponsored the parallel branch.

The day before March 27th, the CHIC2011 reception was also sponsored by menswear brand YOUNGOR.

An event, a forum or a cocktail party is called a brand name. There is a high demand for the popularity and financial strength of clothing enterprises. It is not a propaganda method that ordinary clothing enterprises can try. After sponsorship, we also see that many of the forum's promotional activities will highlight these garment companies and publicize them. The organizers of garment enterprises and activities or forums have achieved mutual support and cooperation. Seeing this way of publicity, we can see that many clothing enterprises have strong financial strength, and we also see that the awareness of brand awareness of Chinese garment enterprises is constantly increasing.