In recent years, the awareness of environmental protection is increasing, and the fashion industry has been doing well.

However, " RunwaytoGreen "(Runway to Green) plan initiator said Gucci (Gucci), Burberry, Mccartney (Stella McCartney) and Tommy Hefei (Tommy Hilfiger) these famous brands have the scale, capability and reputation, and the greening of the fashion industry can still do better and more.

The 29 top designers are running from the 29 day in the fashion show "green extension platform" to raise money for environmental education and awakening Eucalyptus. The designers also agreed to participate in the NRDC's clean design plan, which will teach them how to integrate many aspects of the business, such as raw materials, textile processing and manufacturing, packaging, recycling and spanportation, with environmental protection methods.

Linda Greer, director of NRDC, said that many designers seem to be knowledgeable about these problems, and they even know possible solutions, but they still do not know how to move from the current situation to the ideal end.

This is the bridge that afforestation stretches can play. "I think the result of the industry's previous discussions, I think, is that it is very complex to practice environmental protection," said Sylvana Ward-Durrett, director of the Vogue special event, co - founder and fashion magazine. We want to help designers take the first step in difficulty. We hope that as time goes on, they will become more and more environmentally friendly.

Roach, Lorenzo Roccia, and another co founder, Luisana Mendoza, said that consumers must also be trained, so they will want new products and are more likely to pay a little more than Mendoza. No other force can make enterprises change their practices more than consumers' pressure.

"We want consumers and designers to synchronize," he said. We hope people like the new generation of environmental protection products and buy them, because these products are excellent, fashionable and popular, of course, because they are very green. "

Greel hoped that the designers who participated in the project could start with the spirit of doubt, personal interest and hands-on. She said: "we want to give the designer a choice sheet from where to start. We do not expect designers to finish all the options at once, trying any choice is good for us."

Making changes is neither fast nor simple, and requires more commitment, including financial support. But Griel hopes that once these changes are made, these actions will continue to develop.

"What the fashion industry has done so far is to develop a few environmentally friendly products without affecting the fashion industry's main way of making clothes," said Greel. We hope to create a new page. " She said that the fashion industry needed the ability to skip the framework thinking because some solutions had not yet been developed.