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Why Is The Exhibition Gift Abandoned?

2011/4/5 16:07:00 37

Publicity Materials Printed Matter Exhibitors

It is true that companies and brands spend a lot of money on making their booths more beautiful and personalized.

Exhibitor

A compulsory course in the exhibition, but after many exhibitions, we also found a phenomenon worthy of attention: there are always a lot of publicity materials, single chip and gift bags around many exhibition sites. If it is just because the audience is careless omissions, this is also justifiable, but this is not the case.

Travel Brochure

And printed matter are left behind after the audience has chosen.

In addition, the same exhibitors also distribute information and gifts to visitors. Why are some enterprises consulted in front of the stage so busy that they even queues up to get information. Some enterprises are left behind in the exhibition booth. Even if the materials and gifts are sent out, they are finally abandoned by visitors.

The investment in the exhibition is increasing every year, and the booth is becoming more and more beautiful. However, many enterprises reflect that the response after the exhibition is very general, and find the place where they can not find the problem. Finally, it can only be attributed to bad luck or the person in charge, and the company's work is not well done.

If we decompose the function and function of the big platform and big window of the exhibition, we can see the problem immediately.

First, the exhibition activity is a comprehensive interactive platform, which requires the participation of exhibitors and spectators. Exhibitors need to attract the audience's attention and how to attract beautiful exhibition stands and unique ideas.

Two, the exhibition activity platform is also a stage for competition and competition among peers. Who can attract more audiences and partners at the first time -- accurate concept pmission and exquisite exhibition platform image;

Three, exhibition activities are also a window to release information from enterprises and brands. How should the exhibitors know themselves quickly?

Four, the exhibition activity is a short-term promotion behavior. The continuity of the exhibition itself is very poor. How to let the target group remember itself after a long time? Let the audience be willing to take away information and gifts, and keep it intact. This is not important and is also the key point for future cooperation.

Enterprises will be well prepared before conducting every exhibition. The three points ahead are not very difficult, but to achieve fourth points, visitors and partners are very willing to accept their publicity materials.

Promotional gifts

It is not an easy task to retain such information for a long time.

Many companies believe that the details of their publicity materials are printed in a more detailed manner, and that the gift bags are made a little more special, which is enough for visitors to keep the information.

但實(shí)際上未必是這樣，對(duì)于參觀(guān)者特別是有目標(biāo)的參觀(guān)者，他們會(huì)更依實(shí)際需求有目標(biāo)的尋找參展商，同時(shí)會(huì)對(duì)自己感興趣的項(xiàng)目和產(chǎn)品向工作人員進(jìn)行咨詢(xún)，此時(shí)宣傳資料對(duì)于他們來(lái)說(shuō)只是一個(gè)信息的備份，宣傳資料內(nèi)容詳盡一些固然是好，但要考慮到參觀(guān)者不可能僅僅考察一家企業(yè)就滿(mǎn)足了，那么當(dāng)多家展商的資料都拿到之后，將可能是厚厚的一疊，當(dāng)重量過(guò)重之時(shí)，參觀(guān)者就不得不舍棄一部分資料，太大、太重、介紹太模糊或介紹太庸長(zhǎng)的就有可能成為舍棄的對(duì)象，而且如果僅僅將宣傳資料做成產(chǎn)品說(shuō)明書(shū)一般，缺乏一些快速的信息查閱和視覺(jué)亮點(diǎn)，那么這份資料也很有可能被丟棄，被丟棄資料的企業(yè)在此次展會(huì)過(guò)程中的信息傳遞和延續(xù)也就到此為止了。