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Homemade Men'S Wear

2011/4/7 14:16:00 60

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According to statistics of relevant departments, at present, China

market

There are about more than 100 thousand clothing brands on the list, in many of these

clothing

Only a part of the brand has enjoyed a high reputation in the domestic market, and has been recognized and accepted by the consumers.

Not only that, China's clothing

brand

The replacement rate is also very fast. Insiders estimate that there are about more than 2000 brands of clothing in China's clothing market each year.

eliminate

。

In spite of our country's

Clothing industry

Already got many first in the world: processing ability first.

Throughput

First, export volume is the first and export volume is the first.

But our clothing industry is presenting itself in the market competitiveness represented by brand.

China's apparel industry started in 70s and 80s and has gone through a series of stages from wholesale to independent brand development. Chinese clothing has gone through forty or fifty years' experience of foreign clothing brands for more than 100 years. To see some of the famous brands in the world, such as LV\ GUCCI\ and so on, which is not the product of a hundred years of enterprise training, but at present, 90% of China's garment industry is private enterprises. Due to the short development time and fierce competition in the domestic market, the garment enterprises blindly develop and ignore their own clothing culture connotation and brand awareness, and even some enterprises only take the doctrine, what others sell, what they do, and have no brand characteristics.

　　反觀目前最近被媒體關(guān)注的卡爾丹頓，據(jù)輿論聲稱是"披著羊皮的國(guó)貨"，而就是這么一個(gè)國(guó)貨品牌在國(guó)內(nèi)10多年穩(wěn)居國(guó)內(nèi)高端市場(chǎng)，針對(duì)其出身暫先不談，眾所周知，中國(guó)服裝企業(yè)平均的生命周期為5-7年的時(shí)間，卡爾丹頓到目前能有10多年的歷史，必然有著企業(yè)的獨(dú)到之處，據(jù)了解，卡爾無論從面料、款式、做工等都具備了國(guó)際一線品牌的實(shí)力，在國(guó)內(nèi)也取得了廣大消費(fèi)者的認(rèn)可，能取得消費(fèi)者認(rèn)可，是消費(fèi)者認(rèn)可了卡爾丹頓所倡導(dǎo)的生活方式和生活理念，針對(duì)媒體報(bào)道，卡爾丹頓并不是國(guó)外品牌，只是在國(guó)外注冊(cè)在國(guó)內(nèi)生產(chǎn)的國(guó)內(nèi)品牌，中國(guó)服裝集團(tuán)秘書長(zhǎng)、中國(guó)服裝研究設(shè)計(jì)中心高級(jí)工藝美術(shù)師鐘漫天在談到這個(gè)問題時(shí)對(duì)筆者說："國(guó)貨和洋貨真正的差距是一種文化內(nèi)涵的距離，是市場(chǎng)觀念和品牌規(guī)劃以及企業(yè)管理方面的差距"，眾所周知，目前因商品搶注而

The occurrences are common.

He can register in Italy and other European and American countries. It just shows that he can realize this in advance, and the company has a long-term strategic plan.

What is the international luxury brand, which is not based on domestic development, but based on foreign development.

Any clothing enterprise wants to make its brand stronger and bigger. It is expected that it will move towards the international market. If its trademark can not be applied in foreign markets, it will be limited to domestic survival. It can not be a pity for us Chinese enterprises.

At present, because Karl Denton has been reported by the media, Karl Denton has been in the focus of media opinion. Karl Denton is not representative of a company. It represents a number of domestic men's wear brands, such as Victor, Sabatini, Satchi, oder, Diesel and so on. At present, the mode of foreign registration and domestic production is adopted. Through Karl Denton's incident, we should also realize that this phenomenon is a strategy adopted by enterprises and businesses to cater for the needs of domestic consumers.

This strategy is very clear to the Chinese clothing industry. For this way of operation, we can not judge the right and wrong at present. It can only be said to be a feature of the Chinese market economy at the present stage, and it is also a current situation of Chinese clothing brand construction.

The development of Chinese clothing brand can not be decided by a single origin, but rather a rational view of the development of Chinese clothing brand.