"

In the 2004 year, Bob Castle decided to turn the "Bobo" style to the end, pform the ideals, creativity and emotions into products, highlight the quality in detail, and pursue quality in quality.

The whole series launches "Bobo nationality".

According to its own strength and market demand, "Bu Bo Bao" further expands its business, enriches its products and improves its R & D level by marketing concept of "1+1 = 1 (clothing + leather goods = image").

Cloth Po Castle aims at the customer to give the image consultant sale in the overall collocation, gives the friend's care in the service, lets the cloth Bo Castle shop become the consumer relaxed mood and DIY own image SPA life hall.

Brand interpretation: "cloth" is "bourgeois";

"Wave" is "Bohemian".

"Bourgeois" is pragmatism, and "Bohemia" is romanticism.

Twenty-first Century is the age of innovation. Pure pragmatism or romanticism can no longer satisfy the needs of the Bobo people.

With the inherent artistic talent and the nurturing of the environment and the accomplishment of the day after tomorrow, the two values and aesthetic tastes are properly fused to form a new force: the Bobo people.

Brand positioning: try to find the most detached and elegant feeling in the quality of life and soul freedom; know how to enjoy life; be independent; do not flaunt the unusual fashion women who have unique requirements for life.