No special publicity, parity from the United States. Major suit GAP's official online store went silent on the end of March. GAP, which has 5 brands, was founded in 1969. U.S.A And even the world's largest clothing. brand One of its last year's Sales volume About 14 billion dollars. At present, GAP has more than 3100 stores all over the world.

similarly Fast fashion Brand name, GAP The pace of entering China is slower than that of other brands. Until last year, it opened a direct store in Beijing and Shanghai. Yang Deming, President of GAP Greater China, once said that it would open shops in Hangzhou and other cities later.

It is understood that at present Yintai department store has had many discussions with GAP to discuss shop opening issues, and GAP may be on the first floor of Yintai West Lake store. Shop area is also the goal pursued by GAP. GAP's new store in China will be larger and will reach 1300-1800 square meters, so that it will strive to be higher than its competitors.

GAP, who has entered the Chinese market, is trying to adapt to local requirements, such as designing for the East and West, North and South markets some styles suitable for the local people. For example, under the same height, some women may have short legs and some are relatively short legs, so all kinds of T-shirts will be sold in different markets.