First, brand : Tina.

Two, product description:

" Telena The design comes from the individualized understanding of the urban life style, respecting the individual characteristics, and setting the concept of the brand by setting out the original and latent personality charm of the wearer.

"Tina Na" has so far set the goal: to present a unique, free and pure dress and life attitude.

"Tina Na" means moderate brevity, redefinition of individual women, and a modern concept of women's wear.

Three, style positioning:

"Tinena" follows the Japanese style of Europeanization and chooses a low-key "weak open style" style, which is both a brand. style The strategy of generation is also an anti style strategy. "Tina Na" is a stylish and restrained style. It embodies an introverted, impressionistic, narrative, and no extra decorative style. She does not express her feelings and does not express her feelings with strong local or lines. She emphasizes metaphor and embodies the natural beauty of modern women from inside to outside.

Four, consumption age and crowd positioning:

"Tina Na" is located between 25 and 45 years old, suitable for self-confidence and independent personality of urban women. The fabric is made of high quality fabrics from Europe and Japan. The designer adopts the stereotactic design method, using the characteristics of women's inherent beauty and temperament to combine the latest trend of fashion, and designs products that are comfortable, fashionable and tasteful.

"Tina" is suitable for all kinds of relaxing occasions such as work study, friends gathering, evening entertainment, leisure life and so on.