World renowned strategy consulting firms Bain partners Bruno Laina 16 attended the third "top level" in Shanghai. brand China's luxury market is a male dominated market, with watches and bags leading the market. It is noted that overseas consumption of luxury goods still accounts for 56% of China's market share.

The relevant data disclosed here show that the potential consumer of China's luxury goods market has reached 175 million people. The luxury goods businesses all over the world have really sniffed increasingly strong business opportunities in the 1 billion 300 million population country. Bruno Lena believes that China's domestic luxury goods market The accelerated growth began in the second half of 2009, when the market size was 68 billion 400 million yuan, and all kinds of luxury products showed strong growth momentum in 2010.

Bruno said that a significant feature of China's luxury market is male dominated, with the middle price (25 thousand to 50 thousand yuan) wrist watch promoting a strong rebound in watches category, and luggage as the main individual. Business gifts The choice of gifts will continue to grow. "Cartire, Longines, OMEGA, Rolex and Tudor are the top five brands in the wrist watch category. Chanel, Gucci, Hermes, Louis Weedon and the" top five "in the luggage category are nearly 50% of the market share.

The forum analyzed the development trend of China's luxury market: domestic purchases continued to increase; two or three line cities became the "new battleground" of the luxury market; consumers expected to get a comprehensive differentiated service experience; the importance of online platforms steadily increased; luxury sales increased Chinese elements; as gifts increased and diversified.

Speaking of whether China can develop its luxury brand, Professor Michel Gustatz, director of MBA, Marseilles business school, believes that there are already many famous brands in the Chinese market. If Chinese enterprises can tap the existing brand potential and learn from the essence of Chinese traditional culture, the new combination of Oriental entrepreneurship and western mature luxury brand management capabilities and experience, it will be the way for China to develop its own luxury brand.