Semir apparel said that the rapid growth of the company's performance was mainly due to the strong demand for the two brands of Semir casual wear and Barbara children's clothing. The total area of the shops continued to grow, and the company's management level and store operation level continued to rise.

CIC's latest clothing industry report shows that Semir clothing orders will be full in spring and summer, and orders will grow by more than 60% over the same period, locking in revenue ahead of schedule.

In addition, the trend of brand clothing benefit consumption upgrading can be improved by pushing new products and improving product mix.

The price of the dominant brand is rising and the cost pressure is completely pferred to the downstream, and the profit margin can be maintained or improved.

Benefiting from the faster income increase of low-income groups and the trend of branding of public clothing, Semir apparel and other leading companies have a good foundation for channel sinking and logistics, and expect to grow by more than 40% over the next three years.

It is understood that in the first quarter of 2011, while selling high growth, Semir apparel continued to expand marketing network on the one hand, improved the original marketing mode of the company, and optimized the regional layout of the marketing network; on the other hand, intensified advertising efforts to better enhance the brand image and market position of the company.