Under the global economic crisis, the pressure of garment retailing has increased sharply. Whether you are a brand store or a Taobao shop owner, are you thinking about how to increase sales? If you receive aimless customers? How to recommend products to customers according to their own characteristics? If customers only want to buy a skirt, how should we attract her to buy other products? Now let's listen to the experts in the field of clothing.

A few days ago, ESMOD, ZoraGERAULT, the international president of the French Academy of High Fashion Arts (Beijing), was invited by Beijing's famous clothing brand "white-collar worker" to set up a lecture entitled "the secret of sales not to be known" for front-line sales staff. President Zora has decades of experience in fashion design and teaching. He has worked as a senior fashion designer and sales consultant in Paris's Lafayette department store, and is well versed in consumer psychology.

In the lecture, Zora headmaster not only analyzed the consumer mentality to the salespeople, let them better understand the needs of consumers, but also shared many important secrets: the first contact with customers is extremely important. It is related to the success or failure of a sale. Experienced salesmen will quickly analyze their customers when they first see them, judge their character, dress style and purchase purpose through physical characteristics, dressing and speaking, and conduct targeted shopping. If your clothing is sold online, then the collocation of colors and styles is very important. Through different fabrics, colors, modeling clothing to match, you can perfectly shape the sense of rhythm of clothing, a few ordinary clothes re assembled together, will be able to shine new light. These judgments depend not only on the accumulation of experience, but also on the accumulation of a sincere attitude and a great deal of relevant professional knowledge.

The lecture received a great response from the participants, and also solved the puzzles and puzzles of many salespeople in the long run. Everyone went forward to consult with the president of Zora, and hoped to continue to hear more professional lectures.