In a sense, all the terminal stores that sell products or services can be called stores. At present, the clothing brand stores in China are developing at an unprecedented speed, and the industry is also becoming popular. Decisive terminal The marketing concept of "channel is king" further illustrates the importance of terminal performance. Similarly, Terminal consumer group The familiarity with the brand of clothing products first comes from the overall layout of enterprise brand terminal stores, the display and display of products, the unforgettable experience of consumer environment and the service of high quality standard.

The author discusses and exchanges the display and display of clothing store products and the familiar people in the industry. It is always felt that the principle of commodity display is to place the merchandise in a specific location and display it in front of customers according to a certain arrangement. The following principles should be grasped in the exhibition: customer centered. In order to really attract customers' attention and arouse their interest, it is necessary for customers to understand and see the exhibition's contents and outstanding features, especially considering the potential needs and interest points that customers do not realize. That is to say, the key to display the exhibition is to highlight the "spot", so as to form a "selling point".

Pay attention to artistic techniques and ingenious conception. It shows the style and personality of the commodity, interprets the business philosophy and embodiment of the enterprise and brand, and reflects the value structure and reputation of the commodity in form, content and means, so that customers can choose and buy products in the knowledge, voluntariness and happy mood.

Emphasize individuality and avoid duplication. To create a shopping atmosphere, we need to create a comfortable and pleasant shopping environment. We need to design the overall atmosphere of the store, including window design, lighting and lighting, color application, POP advertising application and background music. Had predicted " The third wave Toffler, an American futurist, predicted that the next step in the service economy is to experience economy. People will create more and more economic activities related to experience, and businesses will win by providing experience services.