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Us Luxury Brand COACH Intends To List In Hong Kong

2011/4/20 9:08:00 49

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Us Luxury Goods Listed In Hong Kong

Following Italy

Brand PRADA

After the wind coming out of the Hong Kong Stock Exchange next month,

American luxury brand COACH

News of the next round of financing destinations in Hongkong will follow.

In April 18th, COACH, the US investor relations department, said that it was impossible to respond positively to the news according to company policy. However, the Chinese market was of great significance to COACH, and Hongkong was indeed a financing location worthy of consideration.

According to sources, COACH is on the way to Hong Kong.

New stock financing

。

According to COACH's plan for the Chinese market, in the next two or three years, the proportion of China's sales in the world's total sales will rise from the current 3% to 10%.

Luana Carcano, a luxury goods giant Bvlgari partner and a luxury industry management expert at Italy's beunconi School of management, said that after the economic crisis, China has become the world's fastest growing luxury market.

More and more luxury brands choose IPO in Hongkong, which is a strong signal to potential consumers in the Chinese market.

At the recent Sino French economic symposium, Chen Wenling, director general of the comprehensive Department of the State Council Research Office, said that although the statistics were varied, China's luxury consumption accounted for over 20% of the global market share.

Previously, COACH, which specializes in advanced handbags and accessories, has been listed on the main board of the New York exchange. Currently, there are 660 stores and factories in the world, mainly in North America, Japan and China (including Hongkong and Macao).

In the 2009 fiscal year, COACH acquired the latter's retail business in Greater China from the ImagineX group, and began to bypass the distributors to direct the Chinese market.

After the camp, COACH's stores in China doubled and doubled within two years.

At present, COACH has 56 stores in the Chinese market, including a store in the department store, and a flagship store and factory store managed by itself. About 3% of its sales revenue comes from the Chinese market.

At the beginning of this year, the international luxury brands were attracted by the Chinese market, and there were endless news about Hongkong's financing.

At present, PRADA, a luxury brand in Italy, has planned to land in Hong Kong stock in April and plans to raise $2 billion 280 million.

At the same time, L`Occitane, a high-end skin care brand in France, also loves to visit IPO in Hong Kong.