Paris Rosa ---Rochas brand story (three)

In 2003, Procter & Gamble group (P&G) bought a lot of money from the poor Paris Rochas, and invited OlivierTheyskens, a young Belgian genius designer, to revive this noble brand in just two years. The authoritative women's Wear Daily has been rated as one of the top ten brands in several fashion seasons in recent years. Paris Rosa (Rochas) has also quickly become the preferred brand of female pop stars.

But the profits of Rochas perfume in Paris seem to be much more pleasing to investors than P&G. Olivier Theyskens, a self indulged designer, would rather spend his mind on hand sewing expensive and expensive clothes than looking for a business partner who could sell him to Olivier. So in 2006, P&G broke the friendly veil and ended the unprofitable Rochas fashion business in Paris, leaving only the perfume business.
 

In 2009, Italy designer Marco Zanini became the new designer of Rochas in Paris. Marco Zanini has served as the chief designer of Versace (Versace) women's wear and senior custom series and creative director of STONE Halston.

2009 in the autumn and winter fashion week in Paris, Marco Zanini released the first dress series he designed for Rochas in Paris.