May day The golden week is approaching. How to do a good job in the promotion of the May 1 Golden Week activities and improve the performance is a good business opportunity for all the big businesses. As a selling place, the stores are trying to attract customers, but they often neglect the cash register, the fitting rooms, the dead corners, and so on. brand Women's wear has a brilliant idea, which is transformed into a magic weapon to attract guests.

Store layout:

The first is - poster , Advertisement Visual conflict

Advertising and publicity, salesmanship and promotional activities have a common feature, that is, to introduce or publicize the characteristics of a product or service to consumers or users, through the dissemination of information on a product to make consumers feel, feel good, understand, buy or use. It is a kind of information dissemination activity that promotes the change of consumers' psychology. Consumers know nothing from nothing to action, so that the audience can produce the effect of aesthetic imagination simply and conveniently, thus attracting guests' eyeballs. Therefore, poster, advertisement and so on should highlight the theme and attract customers' consumption psychology, such as the promotional posters of Tu Hai Shi Jiashi brand women's wear.

Next is the display of special merchandise to attract customers.

Specials should be placed in a conspicuous place. Generally, some beautiful, well-designed ones with good quality and good style are close to the door. Customers can purchase desire through the price and style outside the door. Create a sense of cost and value.

The colourful clothes should be displayed on the right side. People's visual habitual movements are seen from the left side. The bright colors hang on the left side, which can stimulate the customers' vision and feel comfortable and cool when they see the cold colors again. Summer is coming. We can tell customers through some display: our clothes are very suitable for summer wear.

The style of a commodity is visually perceived, and the style it looks at usually wants to have a look at the quality. At this point, it is usually tactile to do second production screening.

The three most easily neglected places in the store are:

Cashier: the setting and location of the cash register can not be careless. On the one hand, the size of the cash register is best to put down some necessary items, such as cash registers, credit card machines, small bills, cash registers, pen holders, and some other necessities. On the other hand, the location of the cash register should also be brand LOGO. LOGO naturally better face the door, so that guests can see it at a glance. This will enhance brand awareness and make guests feel at the same time.

Fitting room: the setting and location of the fitting room is also very important. On the one hand, the fitting room suggests setting a distance away from the door. Through such a setup, the customer can choose the clothes, and if you see the right clothes, you can try one more on the way to the fitting room, maybe you can drive the customers to spend the second time. On the other hand, the fitting room is best positioned at the cash register.

Dead angle: the treatment of dead ends, shops are the same, but escape the existence of dead ends. So do not be afraid even if there are dead ends. The shopkeeper can put a plate of flowers and some green plants on the corner to beautify the shop environment. You can also put some promotional small albums, album display shelves, fashion decoration books for guests to browse. Other companies' development history, brand origin, and production category also allow customers to know which processes they like.

Finally, the shop atmosphere is closely related to the tone and appearance color. People are visual animals. If the outside can not attract guests, fewer people will come in. After entering, some people feel that the style is not suitable for her, usually guests will not stay too long. The color of the exterior walls can not be confused with the shops. We should try to make the lights in the shop shine brightly on the color of the clothes. Let customers see that the store has many styles and rich products, and customers' consumption desire will achieve the desired effect, so as to raise the sales performance of May 1 golden week.