April 25th, April 1st,

We all know that China's manufacturing is a product of China's thousands of years of historical and cultural characteristics, and its innovation, technology and many special national flavor, and once recognized by the world.

From the small market to the big platform and even to the world, China's manufacturing industry is a great way forward.

However, it is in this good competition environment that there is a distinctive Chinese made "characteristic" quietly, and it appears on the scene when people do not know what is going on.

Because of low manufacturing cost, backward technology and blindly seeking imitation, such products are not universal at the beginning, nor can they be common. With the majority of opportunistic investors joining, these fake "made in China", which are called "Shanzhai", have been pformed into "aristocratic gentlemen" who are hard to distinguish from fish eyes.

Many famous brands have been embezzled by them, and they have been doing the business of stealing and selling in a grand way. They have dealt a great blow to the market rules of China's manufacturing industry, and also seriously damaged the influence of China's manufacturing in the whole world. As a result, almost all the "regular army" are very worried about them.

Because there is no clear, operational rules and regulations, "Shanzhai" involves every sector of the country, clothing, food and beverage, and all aspects of life.

Shanzhai can not be ignored in the development of China's shoe industry, because at the moment, it is hindering the EU's total abolition of anti-dumping duties and becoming one of the hardest "stumbling blocks".

The abolition of anti-dumping has not been very clear so far. The EU also needs to monitor China's import trend for one year. There are 5 main aspects.

The first is to monitor the number of China's leather shoes imported into the EU and to inform the European footwear Federation every week; second, to use mandatory production labels to prevent some counterfeit origin products from entering the European market, mainly footwear products; third, to strictly control the possible violation of intellectual property rights; fourth, the European footwear Federation calls on the European Commission to urge the Chinese government to open up high-end markets, while further opening up the retail market, hoping to make profits in fast-growing consumption. Finally, the relevant policies of China's exports, especially the countervailing policies, are more concerned.

This shows that this "stumbling block" in the role of monitoring in a year, if we want to completely Chinese shoe enterprises face the world, then standardize the measures made in China will become particularly critical.

China's shoe enterprises are actually very difficult on the road of sustainable development, but no matter how many ravines we have ahead of us, as long as we are united and actively implement the idea of sustainable development in China, all the problems will be solved by us. I hope that the Chinese footwear industry will achieve a healthy and sustainable development environment and rectify the development path of domestic shoe-making enterprises, and benefit from it and achieve healthy development.