Nowadays, "brand" seems to be the pronoun of "foreign brand" in China. clothing Sale market Even more so -- in the large shopping malls and exclusive stores in the mainland, the national brand clothing is rarely seen. It seems that "dress worship" has become a "drug addiction" that some people can not abstain from.

foreign country brand Is it really worth our praise?

Recently, the Consumers Association of Beijing has conducted random sampling of casual pants in major shopping malls of the capital. As a result, many famous foreign brands were found to have serious problems such as false label content, formaldehyde content exceeding standard, color fastness and so on, and the failure rate was close to 40%. Such casual pants can cause dermatitis and bacterial infections and many other diseases. The famous Spanish brand ZARA, the British brand Marlboro and the American brand Hush Puppies are all on the list.

Xing Yunying, director of laboratory technology of the national clothing quality supervision and inspection center, said: "these items are mandatory items for testing. These producers not only falsify raw materials, but more seriously, safety indicators are not up to national mandatory standards. " However, it seems that the manufacturers concerned do not care about it, and Chinese consumers even ignore it.

The ZARA, a well-known Spanish casual wear brand, appeared in 1975. Because of its fashionable design and moderate price, it is popular among Chinese young people. Since August 2009, ZARA has been detected in China for 7 consecutive times, but every time it is silent, it does not recall any product, nor does it give any comment.

After the ZARA was identified, the global magazine reporter immediately contacted the head of the China headquarters in Shanghai. The reply was: "there is nothing to talk about!" the reporter came to the ZARA store in Xidan, Beijing. And a shopper is still stubbornly saying, "ZARA's quality in foreign countries is actually very good. This is a problem for Chinese factories." As of press release, the reporter still did not get any explanation from ZARA on the matter.

Salesmen in the large shopping malls in the mainland are still selling these "famous brands". In April 18th, reporters visited Beijing Cui Wei mall. From the map of commodity distribution, foreign brand clothing is sold on the two and third floors, while domestic brands are hidden in the four or five floor of small passenger traffic volume. Moreover, malls in shopping malls are full of Italy and French brands. Reporters found that they all used English trademarks to show their "foreign flavor" and "identity".

Why don't these brands sell in Chinese? A salesperson scornfully told reporters: "this is a big brand, how can there be Chinese characters?" another mall staff said: "we sell clothes is to choose customers like, after all, brand name will attract higher income customers. Chinese people like to buy foreign brands when they are rich. Foreign brands are of high quality, high grade and high standard.