Through visits, it was discovered that in the past two years, Shanghai Children's wear price All the way up. During the Spring Festival this year, a Eland boy's down coat is priced at 988 yuan in the two floor of Daxiang, Nanjing Road, sovoir girl. Down Jackets The price is 1288 yuan, Levi 's cotton suit. price 900 yuan.

"Even if you buy online, think of children growing fast. clothes It's not interesting to buy too expensive, but after the new year, I always want to buy a little better in the shopping mall, "Mr. Zhang, who is eight months old, said," now that I have a look, children's clothes are more expensive than mine. A shopping mall personage said that children's clothing in the shopping mall. brand Not only the price is high, but also the discount rate can not keep up with the adult clothing at the end of the season. In Nanjing East Road, Daxiang also saw that despite the slogan of "low to eighty percent off", the general discount of children's clothing brands in shopping malls was between seven and twenty percent off. "Children's clothing is different from the adult market. For example, young women's clothing faces 20-35 years of age, the age range is 15 years old, the gross profit margin is very high at the beginning of the listing, but children's clothing is limited to the consumer group, the production scale is small, the amount can not reach a certain amount, and the cost is hard to come down, so it is impossible to give super low discount." Qi Xiaozhai, director of Shanghai Commercial Economic Research Center, said.