Replay as a world-renowned cowboy leisure brand It has always enjoyed the reputation of one of the three largest cowboy brands in Italy. When the brand was set up 30th anniversary, the "DenimWorkshop" personalized experience service was launched. Jeans Commonly used tools such as "sanding", "cat beard", "rivet", "hole" and so on are made into a set of interesting, practical and practical toolboxes, so that consumers can play the creative DIY and experience the unique production process and high-end of Replay jeans. quality At the same time, you can create your own personalized jeans. Now, the "DenimWorkshop" interactive experience service will be specially enjoyed in the CITIC Pacific store of Replay, Shanghai.

Replay brand founder and Designer BuziolClaudio's original inspiration for brand naming came from "re-play", which reminded him of "classic clothing in the form of innovation and modern fashion." So in order to commemorate the brand 30th anniversary, we have implemented the brand style and concept that has been striving for excellence and leading the original trend, especially the concept of "DenimWorkshop", which is aimed at Replay thirty years. Classic Reproducible portrayal.

The toolbox of "DenimWorkshop" is shaped like a retro cowl pull rod box, as always, the original style of Replay. The box includes tools for making "sanding", "cat's beard", "rivet", "hole" and so on. Consumers can display their unlimited creativity, combine all kinds of tools, enjoy the fun of DIY, realize the jeans making process, and make their jeans made by their own hands, and become a unique personalized jeans.

Recently, in Shanghai Replay CITIC Pacific store also held a "DENIMLOVEREPLAY" as the theme of consumer interaction activities. The brand side has made various explanations and demonstrations on the various tools of using the "DenimWorkshop" tools at the scene, and has specially prepared 15 limited original color jeans from Italy, so that consumers can try to make them on the spot. The final 15 pairs of jeans were also presented as prizes to consumers who participated in the interaction.