"Chinese standing collar" inherits millennial civilization and deduces new fashions.

- rising tide

   
The autumn of 2003 is another harvest season. Hong Xiaofeng, the second generation head of Fujian Qipai group, started his "sowing" action. The Hong family is young and handsome. After months of deliberation, he has carefully proposed a bold idea to the designers. Traditional Chinese culture and modern international fashion elements are integrated into clothing.

   
In the winter of 2003, perhaps the designer of Qipai forgot the cold. The first "Chinese collar" costume was finally born in the Qipai design room. This work will give full play to the temperament of the Chinese nation, which is vigorous, elegant and resolute.

    
Fierce market competition and keen business sense make Hong Xiaofeng realize that men's clothing enterprises should not only have good products, but also establish a distinct brand culture. A brand brainstorming session before the 2004 China International Clothing and Accessories Fair (CHIC). In addition, Hong Xiaofeng creatively proposed to change the "Chinese collar" to "the Chinese standing collar". In his view, "China" is the key word and breakthrough point of the whole work. As a result, a long and strong "Fashion China" will soon blow over all parts of the country. From "Chinese collar" "To the" Chinese collar "this beautiful turn enriches the brand culture connotation of" Qipai ", so that the brand of" Qipai "has been reborn in the true sense, and" Chinese standing collar "has naturally become the promoter of" fashionable China ".

   
Since the 90s of last century, western style clothing has been unified. Internationally renowned clothing brands have landed in China, but China, which claims to be a big consumer of clothing, has not yet had an internationally known clothing brand. Under such circumstances, Qipai resolutely "rebound". "Pipa", ingeniously extracted the essence of the design of Chinese ancient costume and Tang costume and the Chinese tunic suit in the Republic of China, integrated the modern international fashion elements into it, and carefully designed the "Chinese collar" series clothing.

    
As Hong Xiaofeng said, "we have to do national culture, others follow fashion, and we have to create fashion, create a fashion with Chinese characteristics, and eventually rewrite the history of imported fashion." This is the case, when imported fashion dominates. In China's clothing market, the market share of "Chinese collar" clothing is almost zero. Qipai is to influence the Chinese people's clothing consumption concept with the return of the Chinese culture, and to infect the Chinese consumption crowd with a strong national pride. Won the leading market position and outstanding performance.

   
The emergence of "Chinese collar" is the pride of China's clothing industry, and it is the perfect interpretation of the concept of "Fashion China".

China Red