Benetton was founded in Italy in 1965. It was mainly produced by hand knitted pullovers, mainly for mass consumers, especially young people and children. It was designed and produced by chief designer Julianna Benetton and more than 200 designers.

Benetton is designed to be casual, fun, cut and easy to wear, bright and bright, with a distinct Mediterranean and South American style.

Benetton applies inspiration from nostalgia to current clothing, such as ski suits made of high-tech synthetic fabrics in 50s, 60s herringbone suit, mini skirt, disco fashion with beads and leather in 70s.

There are also some series such as the Nordic style children's wear, including the blue family series of jeans.

Benetton fashion is mostly natural fibers such as cashmere, wool and Angola wool fabrics.

In order to cater for local tastes and trends, Benetton suits are made of dyed yarns in small quantities.

The designers of Benetton often go to Peru, which provides them with boundless inspiration.

Benetton's products range from clothing, cosmetics, accessories, leather shoes, home appliances, etc.

Their global strategy is to make Benetton famous, like McDonalds and Coca-Cola.

In China, Benetton is available in many large stores and exclusive stores.

In 1994, Benetton ranked first in the sales of garments in Italy.