Max Azria formally founded the BCBG MAX AZRIA brand in 1989, named BCBG from the French original meaning "Bon Chic, Bon Genre" - good style and good manners.

You, re very BCBG, in Europe, some people will use this to describe a fashionable person who is elegant and fashionable.

Max Azria, which has been designing a series of contemporary women's clothing for 11 years in Paris, hopes to combine European style design and American lifestyle to meet the desires and needs of modern women.

From his design, you can find a variety of clothing styles to meet the different needs of women's lives, so that women who pay attention to fashion sense, no matter at work, dating, going out, or attending a dance, from day to night, BCBG absolutely provides all kinds of occasions.

MAZ AZRIA came to the United States in 1989 and founded BCBG brand. His unique design and natural style attracted the attention of Hollywood celebrities and fashion celebrities. BCBG is undoubtedly one of the pointers in fashion circles for wanting to have modern and exquisite self dressing.

Although BCBG is a genuine American brand, it is quite different from the ordinary American style brand. It is not a casual dress that is common on the clothes rack, but a charming dress with smooth lines and fashionable styles. The reason is that BCBG designer MaxAzria has lived in France for a long time, so there is an elegant French tune in BCBG's clothing.