OTT advocates a clear urban women's fashion, that is, the core of creating urban fashion with urban women as the core. In the OTT system and way, there is only urban fashion, no town or country fashion. Fashion always belongs to the city. Therefore, OTT is also a symbol of modern urban women.

In today's society, there is no substitute for women's fashion to reflect the urban fashion. At the same time, the social nature and environment of these urban fashions are changing the behavior and life forms of women everywhere. We believe that the female body is not a fixed existence, but through the use of decoration to achieve the essence. In this process, there is a contradiction between the natural attributes of women and the technology of female expression. This contradiction is the basic driving force for promoting the fashion movement.
Therefore, OTT's urban feminism first advocates the fashion of women's body management.
Therefore, OTT's urban feminism is a conscious woman. It is a woman with self adjustment ability.
It is a woman with the coexistence of social and independence, communication, opportunity and self selection.
OTT is the fashion of women's body management technology.