The third BELLE innovation public welfare fund

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Curtain open

In April 22nd, the third BELLE innovation public welfare fund -

The press conference was held in Southern China, Shenzhen.

The sponsor, "Shenzhen philanthropic society, BELLE international innovation public welfare fund", has sponsored three consecutive leather creative design competitions, and the 700 thousand contribution continues to be supported.

The Shenzhen Leather Industry Association announced that the purpose of this competition is to "innovate public interest, advocate originality, explore talents and serve enterprises", and create a platform for leather design talents to demonstrate competitive sports through public support.

Xu Xianda, representative of BELLE international innovation public welfare fund and vice president of BELLE international, said that Shenzhen is the UNESCO's awarding city of design capital. It is also the "2010 mainland China innovation city" listed in the global business magazine "Forbes". The creative economy bears the future of Shenzhen.

The theme of this competition is "creating the future", which means "inspiring creation, enjoying the future", changing life with creativity, and creating the future.

Through design, we can enjoy the joy and future brought by creation and creativity, and enlighten people to think about tomorrow's living environment through works.

Wu Zhonghua, Secretary General of Shenzhen Leather Industry Association, said that design is an important source of value for products and a sharp weapon for price competition.

Looking at the famous brands abroad, LV, GUCCI, PRADA and so on, apart from original design, they pay more attention to endow them with profound connotations, form their unique brand culture, have a unique style, and always walk in the front of fashion and fashion.

This is precisely the weakness of China's leather industry. Most enterprises only produce imitation, sample processing and duplication imitation, and lack professional, original and international design. Therefore, China needs to create a creative atmosphere, cultivate creative talents and develop creative economy.

"BELLE innovation public welfare leather creative design competition", which rewards creative works and talents, provides opportunities for creative masters to further study abroad, laying a road for creative talents to realize their dreams and providing backup force for industrial development, thus promoting the development of leather industry in China.

It is reported that the design competition will be held from April 2011 to December, including competitors and design institutes.

In the preliminary contest, 50 pieces of work were selected by the expert judges, and the expert judges of the semi-finals organized a general comment on the finished works according to the group of the manuscripts. The winning entries were selected, and 2 top prize winners were selected to enter Italy ARS Sutoria School or Taiwan shoe technology center to further their studies.

The promotion of the competition has been strengthened compared with the last two sessions: the organizing committee will show the two prize winning works in the Shanghai Footwear Fair and the name name shop on 1-3 June, attracting more and more professionals from and outside the industry to pay attention to the competition; and set up a small cross-strait personnel exchange meeting, exchange with the Taiwan Designer Association, the Korean designer association, and negotiate with the shoe company to increase the appeal of the competition to the competitors, with a view to looking at the situation, opportunities and challenges of the industry with a broader vision.

So far, the "BELLE innovation public welfare leather creative design competition" has been successfully held for the two time. "BELLE innovation public welfare leather creative design competition" has increasingly become a brand competition in the Chinese footwear industry design competition.

And to support the development of the industry to do charity, also called charity innovation.

It is reported that "Shenzhen Charity Association BELLE international innovation public welfare fund" was founded in February 2009 after the financial crisis, and has always been the concept of "supporting SMEs in independent innovation, promoting industrial upgrading and promoting the development of public welfare undertakings". It is the first Shenzhen public fund to support the development of industries.

The BELLE innovation public welfare fund actively supports the Shenzhen municipal government's strategic development direction of building the "design capital". It responds to the initiative of Shenzhen Charity Association to innovate the public welfare mode, and focuses on promoting the development of the creative cause and helping to enhance the competitiveness of the city.

Promote development by charity, Shenzhen is creative!