Bain Consulting Co., Ltd., an internationally renowned advisory body, and Italy Luxury goods The producer association recently released the global luxury market report. The luxury market has been completely out of the financial crisis, 2010. market The scale is 172 billion euros (254 billion US dollars), exceeding the 168 billion euro forecast made by the company in October last year, and China has surpassed Japan to become the second largest luxury item in the world. consumption Country.

　　 The global market will reach 185 billion euros this year.

The report says the luxury market set a new sales record in 2010. Data show that the luxury market in 2010 amounted to 172 billion euros ($254 billion), more than before the financial crisis, compared with 153 billion euros in 2009, an increase of 12%. In 2011, luxury consumption returned to normal and continued to maintain high growth.

Since 2011, luxury brands such as Luxe hon, Burberry, PPR (PRTP.PA) and TOD have been released. Sales data Both exceeded market expectations. Such as the LV brand and many other brands, the sales volume of Lu Wei Xuan group increased by 17% in the first quarter of this year, including sales of all categories of products, including Latest fashion Leather goods, watches and clocks and jewelry.

Bain's report therefore raised the expected growth in luxury sales this year to 8%. Overall, the global sales of luxury goods will reach 185 billion euros, more than 172 billion euros last year, and will set an innovation record.

　　 China is the second largest consumer of luxury goods.

If the purchasing power of Chinese consumers is calculated overseas, China has surpassed Japan as the second largest luxury consumer after the United States, the report said. The total sales of tax-free luxury goods and duty-free luxury goods on airport duty-free shops and aircraft in 2010 amounted to 16 billion euros, and the trend of luxury tourism in China was strengthening.

According to the survey, luxury sales in the US market increased by 12% in 2010, 6% in Europe, and 22% in Asia, while sales of luxury goods in mainland China increased by 30%. Bain predicts that sales in the Americas, including the United States, so far are still the world's largest luxury market, will increase by 8% this year, while Japan's sales are expected to decline by 5%. In addition, China is still the fastest growing country in terms of sales volume, and its sales of luxury goods are expected to increase by 25% to 11 billion 500 million euros at a constant exchange rate.

In addition, the report points out that retail space in India is insufficient, and Indians prefer traditional clothing and domestic jewelry, which makes it difficult for European luxury brands to penetrate into the India market.