Known as "the most beautiful street in the world" Champs Elysees For hundreds of years, it is the pride of the French and an important window for France to show the world its romance and taste. However, in recent years, more and more medium and low priced foreign clothing brands have appeared on both sides of the street. Many people worry that the road is losing their French characteristics.

Many French public institutions and local businesses have been evacuated from the Champs Elysees because of the high construction rent (the average annual rent is 10 thousand euros per square metre). The only surviving post office on Champs Elysees was closed early this year, sparking heated controversy among local intellectuals. Instead, there are a lot of low price foreign clothing brands, including Sweden's H&M, American GAP, Spain's ZARA and so on. U.S.A Casual wear The brand "A&F" has also rented a three storey building on the Champs Elysees with a 2 million 200 thousand euro guarantee and an annual rent of 3 million 300 thousand euros, with a total area of 1100 square meters. The store is being renovated and will soon be open for business. The exterior walls of the building are covered with photos of "naked men in the upper body".

Many French people are complaining about this, calling for the Champs Elysees conservation campaign to preserve its original color. Linor Cohen Soler, a Paris marketing consultancy, said: "according to this trend, Champs Elysees will be reduced to" Clothing street "